• Start with Why: Inspire Action

    Start with Why: Inspire Action

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    • Start with Why” by Simon Sinek is a bestselling book that explores the importance of finding purpose in organizations
    • The book inspired a popular TED Talk that has garnered over 56 million views
    • It addresses why certain individuals and organizations are more innovative, influential, and profitable than others
    • Key figures like Martin Luther King Jr., Steve Jobs, and the Wright Brothers exemplified the concept of starting with a clear WHY
    • Sinek introduces “The Golden Circle,” a framework for effective leadership and communication
    • The book encourages readers to understand the WHY behind their actions to inspire loyalty and engagement
    • It remains relevant over a decade after its initial release, impacting millions worldwide
    • Published by Portfolio, the paperback edition contains 256 pages and was reprinted on December 27, 2011
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